I was reminded today that I never did an update on the Bondi “situation”. A better description would probably be “train wreck.” Their subscription model fell apart and the September and October boxes never got sent out. Most people were given refunds for their boxes, but some still have not received their money back.
Just prior to announcing they were no longer going to offer the subscription model, they did a promo to try to pump up subscriptions which added 100s of customers, only to turn around and cancel them all, leaving a pretty sour taste in everyone’s mouth. It sounds to me like they bit off way more than they could chew and rather than admitting to that, they took one last big bite to try to choke it all down. I encouraged a friend to join during that promo, and she was pretty disappointed when within a week it was cancelled. The last straw was that they turned off the ability to comment on their facebook page. When I asked about it, the CEO stated that it was turned off because there were a few negative customers that were trying to incite negative responses and widen customer concerns. Either way, it didn’t look good that they shut down the commenting ability right before they made their big move and cancelled their subscription service, thus disallowing customers to ask questions on their facebook page (although they could still email customer service). Part of their appeal has always been their transparency, and this was a pretty big step back.
Their regular retail business still exists, and you can still order their colors individually online, but I haven’t quite decided if I’m ever going to purchase from them again. I did love their polish. It was high quality and it came in fantastic colors, but I did not appreciate the way this subscription situation was handled. I guess time will tell. One thing I know for sure, if I decide not to buy from them again, I will be one of many customers that has made that decision. They’ve upset a lot of people, me included, and who knows. They may have completely shot themselves in the foot, and may not be able to come back from this. For now, I certainly can’t suggest them to anyone else. We shall see how it all works out.